So, here's my first blog entry, a narrative of all things social media (and football).
The trend in social media isn't going to stop - people are starting to understand that they can be involved and will start to demand it in the next few years. Users, fans and supporters are going to continue to push the traditional media to be included, to be a part of the story. Supporters want a deeper connection to teams and players - something meaningful and as 1to1 as possible, and old media just can't do that. OleOle is leading the charge here. In the next few months we're going to be blowing the doors off old media and soccer supporters worldwide will be able to connect with their favorite teams, players and other like-minded fans.
Social media will become pervasive - a part of everything, not a special thing. Just a matter of time.