This goes for other media sites, too - optimization is key regardless of how the content gets to the site. OleOle's concentration on linking, sharing and optimization is a huge advantage for our content contributors and bloggers. More people will read their thoughts here than anywhere else on the web - because they care about football.
My last post pointed at all trditional media and publishers. Apparently, The New York Times is becoming a leader in the industry and taking at least a few steps to increase traffic. There's a lot of promise in this - the content is there, and if it can be structured for SEO it will kill other papers.