That's what Philadelphia found out recently as the city was chosen to support the next MLS franchise in 2010.
"You can never underestimate the passion of the fans," said Pennsylvania Governor Ed Rendell. "You can't measure it. The Sons of Ben have been waiting for soccer in this area for so long. Now they have it and they're going to be loud and give this team a true homefield advantage. Believe me, this group's excitement and desire had a lot to do with why we're here announcing this franchise."
Thinking forward a few months to the UEFA Euro 2008. OleOle wants to make this competition the pinnacle of online interaction from fans at the matches, and those that can't make it to the matches.
How can OleOle capture this passion, this fervor? How is football - even in the USA (the least football-oriented country in the entire world) - how is it that this sport incites such passion?
Can it be bottled? Canned? How can we capture even a a piece of that passion online for the Euro? That's the magic that OleOle needs - we don't have it today, we might have it tomorrow as we overhaul the site for the Euro, but what are we missing? What is key to the overhaul? What kind of things can we pull from our readers, fans and from the competition itself? Its more UEFA Euro news, than facts and scores...its the drive to get fans to contribute, to interact, to talk to each other.