Blog Tip #1
We're all working towards the same goal - making OleOle the largest, best football site on the internet, so this blog is an open comment forum for hints, tips, tricks that we can all share.
The more we help each other promote individual blogs, the faster we'll get there.
There are a few things you should be doing EVERY DAY with your blog posts on OleOle. The OleOle Football Platform is built from the ground up to get the right content to the right football fans, but we;re growing the site - we need to get fans to visit us from other sites, including Google.
As a blogger on OleOle you need to focus on promoting your blog at least this at least 25% - 50% of the time it takes you to write your posts.
Background
The OleOle platform is constructed around Topics, which are players, clubs, teams, leagues, etc. Each topic main page is hub for everything that has to do with that topic - photos, wallpapers, news, history, and blogs. The topic main page (see Real Madrid for example) is the easiest to promote in search engines because it is entirely about that one topic. Your Real Madrid blog post will appear in the Recent Blogs section of that page as soon as you post it, as long as you assign Real Madrid as a topic. If visitors land on the main page, they'll have the opportunity to read your post. In essence, its easier to promote one page about Real Madrid than it is to promote 100 separate pieces of content, so when you promote that one page, you're helping to promote yourself, too.
Inbound Links
Posting links on other sites that go to OleOle. Inbound links help OleOle tremendously with getting new visitors to the site who click those links, and they also help our search engine optimisation strategy (which in turn drives new visitors).
To get traffic from other sites, you have to visit other sites and be interactive there, too. Any site, especially football sites, that allow you to post a link to your blog or to OleOle is a great target for your activity. A link to OleOle can provide value in 2 ways: first, anyone on Site B that clicks it will be brought to OleOle. No surprise there. BUT, that link can also add value to the page it links to, moving it higher in Google's search results. Inbound links increase the popularity of that page, and Google values inbound links very highly when considering where that page ranks in results. And of course the higher your blog is listed in Google results, the more visits we'll get from searchers.
Some sites (like ours and most forums and good blogs) mask 3rd party links with a 'nofollow' tag in the HTML so Google spiders won't, like it says, follow that link.
You can do this yourself too: BBC.
So sites with nofollow links won't help you with SEO because the link is basically invisible to Google. If you're using Firefox, download and install this plugin http://www.quirk.biz/searchstatus/ and turn on 'Highlight No Follow Links' to see if the link is a No Follow link or not. Try to find sites that don't mask links!
Here's a recent example: A Harry Hotspur post about David Bently rumours received hundreds more visitor just from one single post on the BBC website forum. Someone (maybe Harry himself?) posted a link to the blog post as an alternate point of view of what was being discussed on the BBC site. And clearly other BBC users were clicking on that link. It was posted in such a way that it wasn't marked as spam or removed by a moderator - helpful, relevant content. Obviously, you or I don’t want to spam boards with OleOle links, but when relevant and useful to visitors on that other site, this is a good way to get quality traffic. Unfortunately the links are No Follow on the BBC forums, so they don't help with SEO, but if other people link their blogs to Harry's post because they refer to him or quote him, that certainly does.
Tip #1 - post links on other sites to good, relevant content on OleOle - blog comments, forums, wherever you can.
Tom Kuhr
Tom has opinions.
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