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More MySpace: the right moves fast enough?

Filed Under: android, gphone, HP, MySpace, social networks on 22 October, 2008 Tom Kuhr
So, after a bit more poking and exploring, it turns out the MySpace is doing some great things to stay ahead of that Zuckerberg rascal. I missed this the other day, and it could be poor PR coverage, "just another biz dev deal", or it could be me too busy. The social network announced that they are working with HP to complete that photo lifecycle and get users' uploaded photos printed. Definitely the right direction. Hopefully the product team can make it better than anything else out there, including the vast myriad of photo sharing sites.

In other relevant news, MySpace launched an Android app with the Google G1 phone, to mediocre reviews, but its there right at launch anyway. Again, good biz dev, we'll see if either catches on. Maybe the G1 will actually sell, but iPhone and Blackberry will be tough to beat and I didn't see anything super compelling about the G1 other than a keyboard. It's the start of a long slog, and probably the downfall of incumbents Nokia (too bad, once a great product, they just stopped improving usability and utility) and Motorola (finally! their software is just horrible).

So, there are some good things going on over at MySpace, but will these little things make a difference in spurring growth or just retaining existing users? The clutter of the site (just too many things to see and do and navigate) and the fact that professional adults aren't using it as their primary network are still big problems that will have to be tackled.

And, do people really click on those Adsense ads? Those things are as ugly as they are annoying...
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I'm a marketing + product strategist for software companies of all types. A 20-year industry veteran with experience in product-market fit, international growth, AI, SaaS, mobile, ecommerce, product management, product strategy, and consumer branding. I love building products with great user experiences. I really love driving revenue and creating momentum with early-stage software companies.
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